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McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud (Business Insider) A web advertising company named AdTrader, whose staff surreptitiously recorded a phone conversation with a Google executive, claims in a class-action lawsuit that Google does not refund money to advertisers when it .
CraveLabs Launches Self-Service Location Intelligence Solution December 15, 2017 by Stephanie Miles Leave a Comment Filed Under: News In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of locat.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Former Microsoft CXO Joins Qualtrics Qualtrics has appointed Julie Larson-Green as Chief Experience Officer, effective January 2018.
Raise Report: Nextdoor, Bizzabo, iZettle Lock Down New Funding December 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Wednesday, Dec 6: Fetch Robotics Picks Up $25 Million to Disrupt Warehouses Sway Ventures led the Series B round, VentureBeat reported.
LBMA Podcast: MapBox Buys FitnessAR, GM Launches Marketplace December 15, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Mark ...
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video December 14, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon (Recode) Like its chief rival, Instacart, Shipt partners with a .
This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
When we think of online job sites, we think of Craigslist, Indeed, Monster, CareerBuilder. But what about Moonlighting.com? It’s a three-year-old startup that caters to the fast-growing gig economy, where handy people, dog walkers and piano players (and tuners and movers), among others, connect and bargain with their hirers.
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally December 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work (Digiday) Amazon’s rapid advertising growth comes with much c.
Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.
Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as wifi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can run in the mill ...
Street Fight Daily: Google Bests Facebook on Web Traffic Referral, How BBC Uses Voice Assistants December 12, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Reversal, Google Now Sending More Traffic to Publishers Than Facebook (Recode) Google used to be the main source of re.
Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales December 12, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary In a year of challenging retail news, this holiday season there’s finally some promising predictions for retail brands. A surge of consumer dollars is flowing to online and brick-and-mortar checkout lines.
A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement.
Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week December 11, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses (Digiday) Snapchat’s 3-D augmented reality lenses are the newest marketing ploy th.
Local Marketing, Location Services, Local commerce, Mobile Marketing